SS21 Presentation

SS21 Presentation

Producer: Justin Zen

Curator: Tian Cai

Senior Supervisor: Tian Cai, Sans

Executive Producer: Neo, Rui

Executive Assistant: Chen Xi, Bianca, Chloe

Photographer: Zhang Guanhua

untitlab® has presented SS21 Presentation on 10 September 2020. SS21 keeps expanding the boundary of usage scenarios, atop the iconic sole silhouette, SS21 collection uses kakishibu handtwist-yarn fabric, raffia and eco-friendly microfiber suede, combine with recycled TPU sole and plant-based insole craft. SS21 focuses more on the natural connection within design and production process, upholds the environmental concept that untitlab® has been supporting consistently. On the second anniversary of the brand, untitlab® for the first time held this invite only offline presentation which combined with art installation, images, performance and ambient music. In order to showcase the unique aesthetic of untitlab®. SS21 Presentation, curated by art director Tian Cai, presents the image creation of the brand since its establishment through different media. The exhibition takes images as the meta-narrative to construct the connection between self-consciousness and consumption system within the interior of various industrial product installations in different scales. The performance in the field forms as a silent ritual, which again deduces the dualistic antagonism between individual emotion and grand narrative, and between human spiritual essence and absolute power. Meanwhile, a kind of self-awareness conforming to the subject consciousness presents as an opportunity to dissolve the antagonism, the mediation between the other and the subject becomes the externalization of the subjective desire. The image is the terminal of this mediation, also the absolute expression of subjectivity. “Pleasant” becomes the romantic interpretation of the subject of desire, and together with the mediation, it shapes the self-consciousness.