untitlab® AW25 campaign spotlights the brand’s autumn winter pieces. Bold, forward-leaning colors and materials merge with classic silhouettes, positioning footwear as an extension of the body’s interaction with its surroundings and awakening a sense of freedom and exploration within the city.

Belts Clogs Boots, introduced as a new style for the season, reinterprets the classic snow-boot silhouette with a thin outsole that creates a sense of ease and agility. Its foldable shaft, accented with a lamb-textured buckle, adds a subtle lift to winter styling. The Swift Trek Vintage Racing Boots draw on retro, nostalgic aesthetics to explore diverse perspectives, while the Reel Fisherman appears in a bright, expressive gold colorway that highlights a more progressive visual attitude.

The PuppyBear Keyring extends untitlab®’s iconic dog-head motif, using quirky humour to disrupt everyday routine with a rebellious yet playful twist. The collection injects energy into the muted tones of winter, offering contemporary accessories that are both distinctive and lightweight, unlocking more creative modes of self-expression.

THE TRADE CAMPAIGN follows the movement of a desired body through East London. He is neither lover nor worker, but someone who slips between both identities, aware of being seen and refusing to settle into a single role.

The campaign studies how masculinity is shaped and read through uniform, space, and the act of looking. Here, the body is not presented as an object of display, but as a structure that reveals how labor, costume and desire leave marks on the city.

creative direction & photo @nicolas_tian

styling @2dorcovaciu

the trade @ajoupa.___