untitlab™ is a fashion brand dedicated to footwear and accessories design. The name of untitlab™ is inspired by the way the artists entitle their works when the creations are undefinable. During the spontaneous creating process, the original formative environment of the creators has set the concept which runs through the design of untitlab™: focusing on the intermediate progress, erasing the boundary by materials innovation, radical silhouettes and alternative visual aesthetics. Proposing new possibilities within the current fashion context and the existing options of consumption.
untitlab™ aims to provide versatile usage references through design practices, invites consumers to actively establish their personal usage scenarios and return to focus on common human experiences and emotions. In the design and production process, untitlab™ takes sustainable development as the core element, keeps following and participating in the process of improving the ecological environment and the progress of the Anthropocene.
untitlab™ is co-founded by creative director Sans, art director Tian Cai and CEO Justin Zen. untitlab™ has released its first Autumn/Winter collection at Shanghai Fashion Week on March 2019, and launched a series of collections at London Fashion Week, PITTI UOMO menswear fashion week and Paris Fashion Week. At present, untitlab ™ already had 23 authorised retail stores to display and sell worldwide, also has set up a global online shopping website.
(1)THE FASHION DOOR
K11 STORE (Guangzhou, China)
K11 MUSEA (HK, China)