Privacy policy

Privacy policy

This privacy policy provides information regarding the management and protection by untitlab™ of personal data processed from website visits, purchases, calls and surveys. It also explains the process to exercise individual privacy rights regarding one’s personal data held by untitlab™.

By using the website and services in any way or by agreeing to provide your personal data to the website, you are agreeing to the privacy policy. Should you object to any term of the privacy policy, you should not use the website or provide your personal data to the website.

1. Type and source of data

Browsing data

During their normal operation, the computer systems and software procedures used to operate our website collect certain personal data (log files). The transmission of such data is inherent to the use of internet communication protocols. This information is not collected in order to be associated to specific data subjects. However, due to its nature, this information can allow users to be identified by means of their processing and integration with data held by third parties. Such information includes the ip addresses or domain names of the computers you use to visit our website, uris (uniform resource identifiers) of the resources requested, the time of the request, the method used to submit the request to the server, the size of the file obtained in reply, the numerical status code of the server reply (successful, error, etc.) And other parameters concerning the user's operating system and computer environment. This data is used with the sole purpose of obtaining anonymous statistical information on the use of our website and to guarantee its correct operation.


Our website uses cookies to ensure its efficient functioning and to improve our services. Cookies are small text files that are sent to your computer (usually to your browser) by the websites you visit. Cookies are stored in your computer to be recognised by those websites on your subsequent visits. For more information on cookies, on the types of cookies used on our website, on how to disable them and on how you can revoke your consent, see our cookie policy.

Personal data voluntarily provided by the data subject

untitlab™ collects and processes the personal data that you directly and voluntarily provide through our website when you place online orders and/or register to our website and/or subscribe to our newsletter and/or contact our customer service. untitlab™ also collects and processes the personal data that you may provide by filling in our customer card at our online store or when contacting us for an enquiry. These data include, for example, your first and last name, postal and email address, phone number and date of birth. Furthermore, when you voluntarily send an email through our website and/or to the addresses indicated in our website, untitlab™ collect your email address so that we can reply to any request, as well as any additional personal data contained in your message.

In addition, untitlab™ may also obtain information about you as a result of authentication or identity checks. We use this information to identify you as a customer, to process your order, to deliver items and services, to process payments but will not be included in the untitlab™ customer database.

2. Purpose of the processing

Your personal data may be processed based on the necessity for the provision of the services for the following purposes:

  • (a) to respond to all your requests and to manage your relationship with untitlab™;
  • (b) to fulfil your online purchase orders and perform all management activities connected with it (including administrative management of the contract, delivery of goods, payment processing, management of any claims and litigation, and fraud prevention), and to comply with any applicable legal or regulatory obligations.
    Furthermore, subject to your prior consent, your personal data may be included in the untitlab™ customer database, and processed together with the details of your purchases for the following purposes:
  • (c) profiling: to perform individual or group studies, surveys, statistical and/or market researches on your preferences with regards to our items, so that we can offer you a personalised service and promote cultural and recreational activities that may interest you;
  • (d) marketing: to contact you and/or send you (by post, telephone, e-mail and any other form of electronic communication) information and promotions, including commercial information, newsletters, advertising material, catalogues and invitations to events related to the untitlab™ ’s items and services.

3. Processing methods

Your personal data will be processed by suitable electronic or automated means and computerised tools, or manually and on hard copy, exclusively for the purposes for which they have been collected and guaranteeing the security and confidentiality of any processed information. Your personal data will be processed only by the untitlab™’s internal staff duly authorized to do so under their respective job duties. Your personal data may also be processed by third parties to the extent necessary and/or instrumental for the above purposes. These third parties will act on behalf of untitlab™ as data processors (e.g. Service providers, carriers, it technicians or any other suppliers appointed by untitlab™ to carry out and/or manage any promotional campaigns for untitlab™’s items and services, etc.).

4. Nature of the provision of personal data

The provision of your personal data is optional.
However, if you wish to make a purchase order for items offered on our website, and/or receive information on untitlab™’s items and services, and/or contact our customer service and/or use any other services offered by the untitlab™, you need to fill in all mandatory fields of the relevant forms.

If you withhold your consent, we may not be able to offer you a personalised service and inform you of any initiatives that may interest you and/or send you any other commercial information on items, initiatives and events of the untitlab™.

You may withdraw your consent to the processing of your personal data by us at any time, by writing to untitlab™,205, no.406 west jianguo road, xuhui district, shanghai, china; by sending an e-mail at [email protected]; by using the “unsubscribe” link included in all of our commercial electronic communications; and/or by using any other appropriate procedures which may be made available to you.

5. Transfer and disclosure of data

Whenever necessary and/or instrumental to the above purposes, your personal data may be processed on behalf of untitlab™ by other entities acting as data processor, including:

  • untitlab™ companies and franchisees that operate untitlab™ stores;

  • Companies, consultants and firms providing advisory and/or consulting activities, or performing related services that are instrumental to data processing on behalf of untitlab™.

    As untitlab™ is part of an international network and uses global services your personal data may be transferred abroad in accordance with applicable legislation, by adopting all appropriate security measures and safeguards to ensure an appropriate level of data security.

Your personal data will not be used for third-party
advertising purposes or for the promotion of items, services or initiatives by entities other than the untitlab™, nor shall they be disclosed to unknown persons under any circumstances.

6. Retention period

Your personal data will be processed and stored for as long as required for the purposes for which they were collected, and in accordance with the storage periods provided for by the applicable laws, or until you revoke your consent to the processing, if applicable. After such period, your personal data will be automatically and permanently erased or made anonymous.

7. Data controllers

For the purpose of managing and executing your online purchase orders referred to in paragraph 2 above, the data controller is untitlab™ fashion co., ltd. Please contact the data controller by sending an e-mail to [email protected].

8. Rights of the data subject

Please note that you may exercise the rights under the applicable privacy laws and specifically the right to request information as to whether your personal data is being processed and as to the characteristics of the processing, the right to rectification and erasure of your personal data, the right to object to the processing and/or the right to have those personal data transmitted to another controller.
You also have the right to withdraw your consent at any time. The withdrawal of your consent will not affect the lawfulness of processing based on your consent before its withdrawal.

9. Contact

If you have any question about your personal data, about this privacy policy or about how you might exercise your rights, you may contact the data controller free of charge at the contact details indicated in paragraph 7.

untitlab™ reserves the right to amend this privacy policy at any time. The privacy policy currently in force is the one published on our website.

10. Changes to this policy

We may occasionally change this policy, for example, to comply with new requirements imposed by the applicable laws or technical requirements. We will post the updated policy on the website. We may also notify you in case of material changes and seek your consent to those changes, where required by applicable law. You are thus encouraged to periodically review this page.